Alexander Knickrehm

Alexander Knickrehm is set to be the youngest candidate  to run for office in Durham North Carolina. He will be running for a town council seat in the the 2017 election cycle. Alex called in Pareto to create a compelling brand that will help him tell his story in the upcoming election. 

The Logo

Before our team went into this project I had not look too closely at political logos before. Turns out this was a good thing because most political logos are downright terrible. They all look the same, use the same colors, recycle the same overused motifs (looking at you flags, stars, and eagles) and are just wholly unsatisfying. 

We took a different approach with this project. We wanted something that was definitely still patriotic but also had some adaptability.    

The Slogan